Using highly sophisticated web crawling technology, Diffusion Tracker monitors viral campaigns and follows their every online move. With an ever increasing amount of content disseminating across the web, there is a need to better understand how branded content is communicating with its target market.

Diffusion Tracker is an online video and gaming analytics service to help you track, measure and monitor the impact of your digital marketing campaigns and gather user intelligence, all from one web based console. Our analytic technology aggregates video-viewing and game play data from multiple sources to track when, where, who and how often viral videos are watched or games are played as the asset spreads far and wide across the web.

Not forgetting the importance and popularity of the blogosphere and social media scene, DT can also interrogate mentions and interactions of the viral asset within the most popular social networking sites and blogs.

If you need in-depth and independent analysis of your viral video and gaming performance on the Internet, why not call the Diffusion Media Group or click here for more contact details.

Background

Founded in 2001 by advertising executives and video technology enthusiasts, Diffusion Tracker was created to measure the success of the emerging viral marketing medium. We were responsible for launching campaigns for multi national brands including Unilever and Sony. Since then the objective has been to empower clients by providing publishing tools and insightful, easy to interpret analytics for the now established viral medium.

Diffusion Tracker boasts a client list including Aston Martin, Xbox, Disney, Nike, P&G, BMW, Nokia, Samsung, Paramount and MTV; the service is also used by the largest media buying groups.

Diffusion Tracker is part of the Diffusion Media Group and has offices in London and New York.