The market for Internet video is evolving rapidly with new content being generated, viewed and shared at an unprecedented rate. As a good example of this, Google claims an unfathomable amount of 13 hours of video is uploaded to YouTube every minute whilst research firm eMarketer claims over 80% of all US internet users download or stream video content on a monthly basis (up from roughly 63% in 2006).
To put this monumental increase in perspective consider the following: the last time this kind of viewership growth occurred in a new medium was the launch of television in the early 1950s, so the potential for this market is immense. As more and more companies use viral video as a highly engaging and effective way of reaching their target audience, the method for tracking the success of these campaigns becomes ever more important. Diffusion Tracker has the technology to track these campaigns accurately and successfully.
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